Your book (whether print and/or open access) will be marketed and sold worldwide. We have sales representatives spanning the globe who work with libraries, bookstores, academics, professionals, and third-party retailers to get the word out about your book and a global marketing team who specialize in reaching specific markets.
There are many ways Taylor & Francis market your print and/or open access book to ensure that it gets into the hands of the right customer. Below we have outlined the promotional opportunities Taylor & Francis has to offer you as an author.
Building online discoverability – find out how we build your book’s online discoverability through data-driven advertising with major online retailers and ensure they are available on major websites, including Amazon, Barnes & Noble, Blackwells and Book Depository.
Before publication, we work hard to ensure global booksellers, bookshops, online retailers, library suppliers, and wholesalers, receive timely and accurate bibliographic data so that they can start recommending your book to the target audience as soon as possible.
We have a global team of sales representatives working with major online retailers, high-street booksellers, international wholesalers, library suppliers, and many other important sales outlets to get your book into the right hands at the right time.
Your book will be found on the shelves of numerous bookshops and libraries around the globe to make it easily discoverable for academics and/or professionals with an interest in your subject. You may also find your book on major websites, including Amazon, Barnes & Noble, Blackwells and Book Depository.
Your book has been purchased by its target audience. Perhaps it’s a library rental, a bookshop purchase, or maybe ordered via an app from the sofa. However it was bought, it has arrived and all your hard work is starting to help others.
Our Reseller Marketing Team are digital marketing experts. They run data-driven advertising with major online retailers to increase discoverability and sales of your book. Not only do we do this when your book first publishes, we continuously run adverts following publication.
We know that reviews are important for you to boost your profile and reach a wider audience. Every month, we send out a review bulletin to over 10,000 journal editors, media professionals and mainstream journalists, inviting them to request review copies of our latest titles. When available, reviews will appear on your book's landing page on our websites and may be used in the marketing of your book.
We encourage reviewers to request media review copies through our Media review request form.
Please note that we no longer send out unsolicited review copies as it is our experience that this rarely results in review coverage.
Learn more about how we promote your book through customer-focused email marketing campaigns, social media, adverts and inbound marketing in the next sections.